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When Ford announced CarPlay in the 2016 F-150 – it wasn’t quite ready for prime time, but they sure spent alot of time talking about it, and marketing the idea to get customers to purchase trucks from them. For the record – I am one of those people, so this might come off a little ranty.
Demos hit YouTube as early as Jan of 2016 with a demo of how Sync 3 with Apple Car Play would work.
The statement from Ford was clear – announced on the show floor at CES 2016 in January 2016. Ford even demonstreated Apple Car Play and Android Auto.
In Ford’s own marketing document they state “future, over-the-air updates via Wi-Fi will help ensure it keeps up with the latest technology” – but to date there has only been a single update from 1.0 to 1.01 – and that required a dealer visit. The 2.0 update which is purported to provide Apple Car Play and Android Auto support – will again require a dealer visit we are told. More broken promises.
“In North America, Ford is making Apple CarPlay and Android Auto available on all 2017 vehicles equipped with SYNC 3, starting with the all-new Ford Escape. Owners of 2016 vehicles equipped with SYNC 3 will have an opportunity to upgrade later in the year” – A statement that was actually revised.
Sales people – including the ones that sold me my Ford F-150 promised the upgrade by “end of summer” Ford is now shipping 2016 F-150’s (same model year as mine) with Ford Sync 3 Version 2.0 – with Apple Car Play and Android Auto enabled. So they seem to be more interested in delivering new cars to new customers – and forgetting about the promises they have already made to customers. All of that text related to “end of summer” has now been changed to “end of year”
Sources also tell us that a hardware upgrade with a cost of $50-$300 (unsure of cost of the part, and labor) will also be required, it seems the USB Hub unit in the vehicle doesn’t work with Car Play and will require replacement (Android Auto users are fine) – a cost that sales people did not disclose to buyers.
Social media marketing teams from Ford operate accounts on various forums – including f150forum.com under the name “FordIVTeam” “Ford In Vehicle Technology Team” but have since clammed up on the issue, with many owners mad they were sold promises that Ford did not deliver. That social media account continues to point people to a website that basically teases the consumer about all the features they are not getting – but paid for.
It would seem Ford used the flashy lasso of cool technology to rope in a lot of buyers – unfortunately the failure to deliver may result in unhappy consumers – but I guess they already got our money.