I recently received this ad-mail.
How do I know it is ad mail? Well it appeared in my mailbox, it has no address on it, it is obviously screen printed, and others received the exact same notice.
The company – BlueSky GreenValley http://www.blueskygreenvalley.com/ and they are trying to get you to purchase a MicroFIT system, for those not in Ontario Canada, it is a feed in program that you can get paid for installing solar on your home.
This company is clearly attempting to use social engineering techniques to get people to call them and hear about their product. When you call they ask for personal information which I am sure they database.
We are teaching people to avoid real scams, and here is what appears to be a legitimate company, using what in my opinion is a deceptive marketing practice, and methods normally employed by criminal organizations to market their product?
The questions that come to mind when I received it range from things like… If you are willing to trick me in this way to get me as a customer, how will I be treated when I am a customer?
So when does guerrilla style marketing become dis-honest? When it turns to trickery, and dishonest advertising
Does this go as far as fraud? I don’t know, this is something authorities would have to decide. The criminal code says…
False or misleading representations
52. (1) No person shall, for the purpose of promoting, directly or indirectly, the supply or use of a product or … any business interest, by any means whatever, knowingly or recklessly make a representation to the public that is false or misleading in a material respect.
In my opinion they knowingly made a misleading representation with this advertisement mailer.
I would think this is a deceptive marketing practice as well
Misrepresentations to public
74.01 (1) A person … who, for the purpose of promoting, … the supply or use of a product or … any business interest, by any means whatever, (a) makes a representation to the public that is false or misleading in a material respect.
The key phrase is “Material Respect” — In my mind suggesting I have a package that I do not — which is the entire intent of this face notice — IS MATERIAL.
The penalties are severe
Using mails to defraud
381. Every one who makes use of the mails for the purpose of transmitting or delivering letters or circulars concerning schemes devised or intended to deceive or defraud the public, or for the purpose of obtaining money under false pretences, is … liable to imprisonment for a term not exceeding two years.
I think that is all I have to say on the matter.